Effectively communicate the benefits of Modibodi's sustainable feminine hygiene products in a market where they are not yet widely known. This requires highlighting the unique features of these products, such as being environmentally friendly and safe for the body, and demonstrating how they can make a positive impact in women's lives, in a way that differentiates them from other brands that offer tampons or pads. The goal is to attract consumers who are looking for more responsible and health-conscious options and to increase awareness and promote the adoption of these revolutionary products.
Our strategic solution was all about maximising brand exposure through a multi-channel approach that included creating captivating YouTube videos, launching impactful social media campaigns, and utilising display ads. We also leveraged the power of influencer marketing by collaborating with individuals who could showcase Modibodi's products in action during pivotal moments of their lives, such as pregnancy, teenage years and incontinence.
We also implemented targeted campaigns and monthly newsletters to reach a larger audience and educate them on the exceptional products offered by Modibodi. To drive sales, we created special holiday promotions, such as Black Friday and Christmas, and utilised engaging content, discounts, and SMS marketing. These efforts were planned to build excitement and encourage purchases while further expanding the reach of the brand.
But we didn't stop there. We also ran interactive social media competitions to grow our mailing list, enhance our social media presence, and increase visibility among those who are familiar with Modibodi but haven't made a purchase yet.