How can you communicate a brand that saves 30 minutes from your daily cooking preparations and also gives you a really nutritious meal? Simply by focussing into the core of the message. Time.
We managed to tap on our Millennials short attention span through a 30 minute video ad that focussed on the functional and emotional benefits of the new products. By enhancing our fame building activation through engaging elements and easter eggs within the video, we increased engagements, educated our core audience on the new products and established sufficient sampling into the market in a campaign that put the brand in the map with a new category.