With over 10 stores in Cyprus, Australian owned Gloria Jean’s is one of the lead players in the coffee industry. As with any business however, a decrease in marketing efforts over an extended period of time can affect your brand, especially in such a competitive industry. Gloria Jean’s came to us with the challenge of bringing customers back into the stores to appreciate good quality coffee.
Go Where Your Coffee Takes You (GWYCTY) was our 3 month campaign and competition which expressed that Gloria Jean’s coffee can take you anywhere, even to Australia. We built the ‘Glorious’ Chatbot, where customers would sign up for a loyalty card and gain a participation for weekly prizes. The final gift was a trip to Australia for two. During the 3 month campaign, the chatbot had more than 2,1K targeted registrations. The biggest success for this campaign is that we managed to bring clients back to the stores with an impressive 44:1 Return on ad spend only via the new members who signed up through our campaign and started visiting the stores.