G.K. Construction specialises in the production of steel frame constructions and has enlisted Hivebreed’s help to spread their high-quality services and transform their brand awareness by giving them a voice. Passed down from generation to generation, G.K. Construction is a family business with experience and expertise that allows them to deliver the final product in just 12 months, making it their unique selling point.
Even though they had over 40 years of experience in the industry, G.K. Constructions had no digital presence thus we had to start from scratch to build their presence. At the same time, their main competition was leveraging online means to generate leads and attract business. The brand was a plain canvas for us to work on.
We sat down with the client team and discussed the current market, what makes G.K. Constructions stand out, the team’s vision for the future and their goals. We worked on establishing our objectives which included launching in the market, building credibility and generating leads. We built upon our strategic approach to raise their awareness while meeting targets. First things first, we established our course of action. From the way we will reach people to how we will approach them in order to book a meeting. We created a step-by-step benchmarks strategy that allowed us to focus on G.K.’s potentiality, from zero to hero.