Europcar's Digital Acceleration

Challenge

Europcar wanted to strengthen its local presence while encouraging customers to book directly with the brand. Beyond rentals, they aimed to introduce and build awareness of FlexiLease by Europcar, their leasing solution, positioning it as a valuable alternative to traditional ownership. The challenge was to create localised campaigns that resonated with local audiences while also driving measurable sign-ups and bookings. As part of this effort, we launched a phase one test campaign to evaluate how users would react to the messaging, offers, and leasing concept before scaling further.

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Solution

Local content: Produced engaging content aligned with Europcar’s global brand guidelines and tailored to local audiences, highlighting both rentals and leasing.

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Landing page development: Designed a conversion-focused page showcasing Europcar’s services, featuring a sign-up form that rewarded users with a 10% discount to encourage direct engagement.

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UGC collaborations: Partnered with local creators to generate authentic user content, adding credibility and relatability to campaigns.

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Paid Campaigns: Ran targeted campaigns across Meta, Google Ads, and TikTok, driving awareness, traffic, and sign-ups while maintaining consistent messaging across platforms.

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This approach successfully combined content, community, and conversion, helping Europcar boost local brand visibility, grow bookings, and establish leasing as a viable mobility solution in the market.

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Key Results

While we cannot share performance results, below is a high-level overview of what can be shared from the phase one campaign:

• 17M ad impressions
• 172K ad clicks
• 21 Meta ad frequency
• 71K landing page sessions