Shaping a New Standard in Interiors

Challenge

ARCO sits at the intersection of premium furniture retail and design consulting. Unlike traditional stores, it offers personalised curation and project support for both homeowners and design professionals. The challenge was to create a unified brand identity and communication strategy that clearly conveyed this unique positioning blending warmth, expertise, and clarity across multiple audiences and channels.

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Solution

We began by defining ARCO’s strategic positioning, brand values, and customer promise. From there, we developed the brand’s narrative, tone of voice, and messaging frameworks tailored to different audiences from individuals furnishing their homes to architects and developers managing large-scale projects.

We supervised the implementation of the creative and visual identity of the brand and the website development in collaboration with our design partner, Nekativ design studio, ensuring all content reflected the brand’s refined tone and strategic goals.

In addition, we laid the groundwork for ARCO’s presence across key digital and social touchpoints, ensuring that every platform communicated a consistent, premium experience.

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Deliverables

• Brand Strategy: Defining ARCO’s purpose, positioning, brand personality, and target audiences.
  
• Messaging Development: Crafting the brand manifesto, tone of voice, key messages, and B2C/B2B audience segmentation.
  
• Website Supervision & Content: Coordinating with design partners, providing full copywriting and content architecture.
  
• Campaign Architecture: Developing the full launch campaign, including strategic messaging, ad content, and a tailored media plan to drive awareness and engagement across key channels.
• ‍Touchpoint Alignment: Supporting the brand’s presence across digital and social channels, ensuring consistency and strategic clarity.

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Outcome

ARCO successfully launched with a clear and differentiated brand identity that elevated it above traditional retail and positioned it as a premium design destination. The strategy and tools developed not only supported a successful launch but continue to guide future marketing efforts, platform development, and business growth.

With a unified voice, curated design ethos, and a strong digital presence, ARCO is now shaping how thoughtful interiors are imagined and realised one timeless piece at a time.