Boosting Awareness for Foody’s Bonus Reward Program with UGC
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Foody, the leading food delivery platform in Cyprus, launched its new Bonus Reward Program to give users more reasons to order, rewarding them with points for every purchase. With the help of our service UGC Factory by Hivebreed, we created a series of authentic and relatable creator videos that brought the program to life. Through everyday moments and storytelling, we helped people discover how easy and fun it is to earn and redeem rewards.
Challenge
Foody was preparing to launch its new Bonus Reward Program - a fresh way for users to earn and redeem points with every order. While the feature brought clear value, it was brand new, and most users didn’t know it even existed. We were tasked with changing that.
Solution
With the help of UGC Factory by Hivebreed, we teamed up with a group of 12 TikTok creators to deliver authentic, relatable content that introduced the program in a simple, engaging way. The goal was to make the experience feel real and achievable - like something anyone could do.
Through a mix of quick, challenge-driven clips and more immersive lifestyle videos, creators showed how easy it is to earn and redeem points through the app. The result was a content series that felt native to TikTok, sparked real curiosity, and started conversations around Foody’s new rewards system.
Key Results
Through organic content alone, we reached a wide audience and helped spread the word about the new Foody Bonus Reward system.
- 362.6K Video Views
- 16,019 Total Engagements
- 4.6% Engagement Rate
- 14,483 Comments
- 666 Saves
- 675 Shares
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