Studio Bagno is one of the first companies that trusted Hivebreed to create a strong digital presence and create a new online lead generation funnel. This is how we did it!
First things first, we had to make sure that Studio Bagno was present in all relevant social media platforms, with updated content and information that could help users to directly contact Studio Bagno. Their Facebook and Instagram accounts were updated, as well as their Google My Business profile and new accounts were created for Youtube and Pinterest.
Next, a new website was created based on our Consumer Analysis and Research on online behaviour and needs of our Target Audience. The new website would allow us to showcase more of the products available, present Studio Bagno’s latest projects and let users send online enquiries for more information or request to book a visit to the showroom.
Together, we created a Digital Strategy which we would follow throughout the year that included, amongst others, a monthly content plan across public and private channels with products and offers based on seasonality and demand, and an activities plan for performance. Our goal was to have a consistent guideline throughout the year that will enable us to build and grow Studio Bagno’s digital presence, direct users to the website and at the same time create new leads, both organically and through paid ads.
From January 2020 until October 2020, we managed to increase our Facebook’s page audience organically by 9.1% and increase the page’s unique users by 38.4% compared to the previous time period.
This increase in users led to a 50.4% increase in posts reactions and as a result, to more than twice the requests received and a 109.8% increase, compared to the previous time period!