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The Big Five: July 2022

July 16, 2022
News

Keep on track with all things related to brand, performance, tech, behaviour and become better at marketing.

Hey you, you "super smart work of nature" that cannot keep calm and want to know all the latest news and updates!

This one's for you.

We know how hard it is to keep up with all those changes happening in the marketing world.

That's why we spend hours and hours every month and curate for you the most important articles that will keep you up to speed with the industry.

Below is our pick for July 2022.

Enjoy.

Marketing in 2022: H1 by the numbers

Do you want to see 2022 by the numbers? This article by marketing dive is giving you a good perspective on how the world is changing.

Introducing the ‘marketing sandwich’. The perfect metaphor for the long versus short debate

Think of marketing as a sandwich, with the bread representing brand building and the filling performance marketing.

Separately they do a job, but the true magic only happens when they come together.

The Metaverse Is Coming. Luxury Needs To Be Prepared.

This past year has seen no shortage of companies leaping in to experiment with the metaverse,

but what does this new digital realm offer luxury brands? And what can they do to best prepare for what comes next?

What creators say separates TikTok from Instagram Reels from YouTube Shorts

Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities.

Reach potential customers at every stage of the funnel with video

YouTube. Seventy-five percent of people surveyed say advertising in YouTube videos makes them more aware of new brands or products,

while 70% of them say they bought a brand as a result of seeing it on YouTube.

Thanks for reading the Big Five.

If you found it useful, please do not hesitate to share with your friends and colleagues.

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Too many bulls* when simple honesty is the answer.

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