The Big Five: 30 May 2023

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Greetings, fellow readers!

With summer just around the corner, the marketing world is brimming with buzz-worthy news.

Live shopping revolutionizes retail with its captivating blend of entertainment and e-commerce. Pepsi's summer campaign, featuring Bad Bunny and Apple Music, promises a sizzling experience.

Google's plan to phase out cookies reshapes digital advertising, while Instagram prepares to launch its own microblogging platform. Get ready for transformative conversations with the ChatGPT app on Apple devices.

Are you ready? Let's dive right in!

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A new way in shopping

Live shopping is revolutionizing the retail landscape, paving the way for an exciting future. With its dynamic blend of entertainment and e-commerce, live shopping is captivating audiences worldwide. As brands embrace this innovative trend, they're redefining the shopping experience by seamlessly merging video content, real-time interaction, and instant purchasing opportunities. Learn more 🛍

The ultimate summer campaign

Pepsi is taking summer marketing to the next level by teaming up with global superstar Bad Bunny and Apple Music. This powerful collaboration promises a sizzling blend of music, creativity, and refreshing vibes. Brace yourself for a summer like no other, where unforgettable moments are just a beat away. Check out the details here.

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Cookies farewell

Google's plans to phase out cookies by Q1 2024 may have a limited impact, affecting only around 1% of users. However, this move signifies a significant shift in the digital advertising landscape. With the demise of third-party cookies, brands must focus on building direct relationships with their audiences, leveraging first-party data, and embracing innovative solutions for personalized experiences.

Instagram vs Twitter

Instagram is gearing up to launch its very own Twitter competitor this summer. With Instagram's innovative twist on microblogging, users can look forward to expressing their thoughts, opinions, and updates in real-time. Say goodbye to character limits and hello to a refreshing platform designed to spark engaging conversations. Stay tuned!

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Photo retrieved from ICYMI’s Lia Haberman

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Chatgpt app

Exciting news for iPhone and iPad users! The official ChatGPT app has arrived, and it's ready to revolutionize your conversations. The groundbreaking app brings the power of OpenAI's ChatGPT directly to your fingertips. Get ready to experience a new level of interaction as ChatGPT transforms the way you communicate on your Apple devices.

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