The Big Five is here with all the latest and greatest news in the marketing world.
Greetings, fellow marketers!
Welcome to another exciting edition of our monthly update!
B5 is back with a lineup of game-changing updates that will leave you in awe.
From Nike's leap into the metaverse with Airphoria in Fortnite, to LinkedIn's AI-generated posts and the evolution of the workplace with generative AI, we have the scoop on the cutting-edge trends. Stay updated on Forbes' list of top CMOs and the transformative changes in Google Ads' attribution models
Let's go through!
Nike has taken a bold leap into the virtual realm, announcing the groundbreaking launch of Airphoria in Fortnite. Step into a world where digital athleticism meets real-world innovation, as Nike's iconic Air technology elevates your virtual stride. With Airphoria, the line between virtual and reality blurs, creating a sensational experience that transcends boundaries.
Google Ads transforms the game
Starting in mid-July, first click, linear, time decay, and position-based attribution models will no longer be selectable for new conversions. Existing conversions using these models can continue until they are fully removed in September. This update aims to streamline attribution and provide more accurate insights for advertisers.
Linkedin AI experience
LinkedIn introduces an innovative test of AI-generated posts. Embracing the power of artificial intelligence, this pioneering feature invites users to express their thoughts with a concise outline of 30 words or more. From there, the generative AI takes the stage, crafting a remarkable "first draft" that users can effortlessly edit and share with the world. Find out more 🦾
AI evolving workplace
In a rapidly evolving landscape, advertising agencies are embracing the power of generative AI to automate tasks and reshape job roles, as highlighted in a recent report by Marketing Dive. According to the report, agencies will replace 7.5% of jobs with AI by 2030. Learn more 👈
Top CMO’s of the year
Forbes unveiling the list of the World's Most Influential Chief Marketing Officers of 2023. Each one has left an indelible mark on the marketing landscape, redefining the art of brand building and consumer engagement. With their innovative strategies, disruptive campaigns, and visionary leadership, have transformed brands into cultural powerhouses.