The Big Five: 18 Apr 2023

Hello Big Fivers!

‍

Thanks for stopping by for another edition!

‍

This week’s B5 showcases:

‍

LinkedIn announcement of a new feature called "Suggested Posts" that makes it easy to discover the content you actually care about. Meanwhile, Bing opened a new path for marketers with Microsoft Advertising's Professional Service ads.

‍

And if you're struggling to craft effective email campaigns, Mailchimp's GPT-powered tool is here to help. Plus, Meta's new video series, "Performance Talks," is here to help you create the perfect ads. Last but not least, we find a Hubspot report on how social media affects search engines.

‍

Let's jump in!

‍

LinkedIn announces “Suggested Posts”

Are you tired of sifting through a sea of boring articles to find the information you actually care about? The Knowledge-Seeking Edition on LinkedIn is here for! Whether you're a digital marketing guru or just looking to learn something new, this tool makes it easy to stay informed and engaged with the topics that matter most to you.

‍

‍

Rule the Ad Game

Bing announced Microsoft Advertising's Professional Service ads. These ads allow service providers to showcase their offerings and connect with potential clients in a whole new way. Creating the perfect ad has never been easier! Check it out 💻

‍

‍

Shout out to Email Marketers

Say hello to effective email marketing with Mailchimp's latest tool! Powered by GPT technology, this innovative feature generates high-quality content that speaks directly to your audience. From now on, you can easily tailor your emails to fit your brand's unique voice and style.

‍

Meta’s School

Meta has released the first two videos of “Performance Talks”. These video series aim to offer insights and advice from top marketing professionals on how to create effective campaigns that resonate with your target audience. Learn more ⬅️

‍

‍

Bye Bye Search Engines

According to HubSpot's recent reports, search engines may soon take a backseat to social media when it comes to consumer behavior. With the rise of platforms like Instagram, Facebook, and TikTok, consumers are increasingly turning to social media to discover new products and services, rather than relying on traditional search engines.

‍

‍