Another round of marketing magic is headed your way!
Hi there, welcome to Hivebreed’s B5, helping you keep up with the latest stories and news!
We know how difficult it is to stay updated with all the changes in the marketing world.
That’s why we spend several hours each week collecting the most interesting and informative content to provide you with the latest information on the marketing industry.
Read below our weekly pick.
The hug of 2023
Fidias, a Cypriot YouTuber, left our small island with an ultimate goal: to hug World’s Top 100 Celebrities. And who was not missing from his list? Elon Musk, of course! A few months ago, Fidias started his journey by camping outside Elon Musk's office hoping to get a hug from him.
The young YouTuber on National Hugging Day posted a photo with the Tesla Man and wrote "We are definitely living in a simulation @elonmusk! Happy National Hugging Day everyone".
ChatGPT+ is here
On February 1st, OpenAI debuted a new subscription plan for the viral AI tool ChatGPT. The ChatGPT+ cost will start at $20 per month and is available for US users (at the moment). The new tool offers some advantages over the simple ChatGPT, including general access at peak hours, faster responses and early access to new developments and functions. Check it 🤖
Disney’s ads targeting
From now on, Disney's advertisers will be happier. Disney+ ads couldn’t target specific audiences until now, although plans exist to build the age, gender, and geolocation ad targeting features that are now available on Hulu. A complete set of advertising capabilities will also be available to Disney+ in July. Learn more📺.
Oreo enters the new year with a new limited edition cookie Most OREO OREO and at the same time tries its very first metaverse experience. The Oreovere is an interactive digital world, where Oreo lovers can play and explore with Martha Stewart inviting you to join this virtual reality. Read more about Oreo’s dive into the metaverse.
Nike x Tiffany&CO
The master in athletics and one of the world’s oldest jewellery firms collaborated for the legendary pair. The iconic Air Force 1 combined with the ultimate Tiffany blue colour set the sneakerheads ablaze. The shoes are decorated with silver co-branded emblems on the heel and the word "Tiffany" on the show tongue.